Relevance Gap Diagnostic
Do You Know
Your Gap?
Three questions. One diagnosis. Based on Geoffrey Moore's framework for crossing the chasm from early adopters to mainstream markets.
60 seconds. Zero fluff. Your results, emailed immediately.
Question 1 of 3 · Brand Relevance
The
Relevance Test
When a mainstream buyer first recognizes the problem you solve, does your brand surface in their mind as a solution?
A
We own the category — mainstream buyers think of us first, before competitors
B
We're in the consideration set — known, but competing with 3–5 alternatives
C
We're in the market but not top-of-mind — mainstream buyers aren't sure where we fit
D
We're celebrated by early adopters, but mainstream buyers haven't heard our signal yet
Question 2 of 3 · Product Completeness
The Whole
Product Test
After a risk-averse mainstream buyer signs the contract, how complete is their experience?
A
They achieve their desired outcome with our product alone — no additional pieces required
B
Minor configuration or integration needed — manageable, but they have to handle it
C
Significant partner ecosystem or professional services required before full value is realized
D
We're a core component — substantial additional investment required for buyers to succeed
Question 3 of 3 · Go-to-Market
The
Channel Test
How do mainstream buyers in your target market currently discover, evaluate, and adopt solutions like yours?
A
Through channels and peer communities they already trust — we have established presence there
B
Through analysts, industry events, and trusted peer recommendations — it's building
C
Primarily through our direct sales and marketing push — we're generating demand, not capturing it
D
Through early adopter evangelists — the mainstream hasn't received a credible signal yet
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Your Relevance Gap Diagnostic
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Three Moves to Close the Gap